7 Steps to Creating Record Smashing Direct Mail

Want to learn the exact steps to creating record-breaking direct mail packs that will take your fundraising to a new level?

Then join fundraising guru Jeff Brooks on his new 7 Steps to Creating Record-Smashing Direct Mail online course, where he is going to reveal to you ALL the insights, hints and tactics that he has learned in his 30-year career. You will learn how to create direct mail that will have your donors giving … giving joyfully … and giving again — like never before. Jeff is going to jam everything he has learned in 30 years into a four-part power-packed direct mail course that will enable you to smash income records for your nonprofit…

  • If you are a beginner… you will learn all the essentials you need to get started and be successful right away.

  • If you are an experienced fundraiser… you will gain insights that will take your direct mail fundraising to a new level.

Course Information

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Course Instructor

Jeff Brooks Jeff Brooks Author

Get Started Here

Welcome to Your Course

Welcome to you course! Say hello. Work your way through each section of the course, download the resources, share your projects and get badges, certificate and CFRE points, too.

Moceanic Community and Q&A

Welcome to your community of extraordinary fundraisers! Say hello to Jeff and your fellow students. Ask, share and help over at our community on Facebook.

Module 1 – The Foundation of Success: Before You Start

Your Introduction to Direct Mail

Watch this quick video introduction from Jeff for the overview and big picture. You’ll want to do that first before you dive into the four core modules.
1-1 The Brief

You’ll learn how to write a killer “brief” for every direct mail project — an amazing document that helps get everyone on the same page before you start writing … and rewriting. In my experience, every hour spent on the brief save five to ten hours of frustrating re-working later!
1-2 The Offer

You’ll discover the best secret of all: How to construct a fundraising offer that motivates donors to give enthusiastically … because you’ve shown donors how their donations change the world!
1-3 Different Donors

You’ll develop the way of thinking that automatically puts you far more in sync with donors. You’ll get out of your head, and into theirs … and raise more money from more engaged donors than you might have thought possible.

Module 2 – The Heart of Direct Mail: The Letter and Reply Coupon

2-1 Reply Device

You’ll know what element of a direct mail package you should always write first– because it becomes the lighthouse for the project, steering you away from the rocks of confusion and poor focus — and right into the harbor of effective fundraising.
2-2 The Letter

You’ll discover how to write a letter opening that will propel readers through the rest of the message.
You’ll learn the weird truth about the P.S. of your letter: Why you must write one, and what it needs to say.
You’ll know the enemies of direct mail fundraising and what you can do to combat them.

Module 3 – Everything Else That Makes Your Mail Sing: The Outer Envelope (and more)

3-1 The Outer Envelope

You’ll find out the real job of the outer envelope. Hardly anybody understands this transformative secret! And you’ll know the almost automatic winner for getting people to open the envelope. (This one will blow your mind!)
3-2 Everything Else

You’ll discover the strange and crazily profitable world of direct mail “freemiums” (things like address labels).
You’ll learn how to avoid the downside of freemiums that can scuttle your project in two seconds flat!
And more!

Module 4 – After You Mail: What You Need to Know About Thanking Donors and Other Next Steps 

4-1 Smart Acknowledgements

You’ll discover how to thank donors so they really feel appreciated. You’ll also find out about the crushing mistake nearly all fundraisers make that virtually guarantees donors won’t stay with you for the long haul!
You’ll know several ways to show donors that their gift was a smart decision — and that giving again is exactly what they want to do.
4-2 Reporting Back

In the last lesson in the course, you’ll find out what long-time professionals know about keeping donors for as long as possible.
And you’ll get the magic math of direct mail that turns a file packed with $25 donors into an astonishing money machine.

Bonuses and More

Direct Mail – Bonuses

Your course is bursting with bonuses. This is the place to find the resources, guides, checklists, project work, bonus videos and more.
Get More Help

Would you like to dramatically improve your fundraising programs and maximise your revenue?!
With Direct Mail Coaching+ our personalized training will help you achieve record-breaking results – and accomplish your goals! Find out more here.