Want to learn the exact steps to creating record-breaking direct mail packs that will take your fundraising to a new level?
Then join fundraising guru Jeff Brooks on his new 7 Steps to Creating Record-Smashing Direct Mail online course, where he is going to reveal to you ALL the insights, hints and tactics that he has learned in his 30-year career. You will learn how to create direct mail that will have your donors giving … giving joyfully … and giving again — like never before. Jeff is going to jam everything he has learned in 30 years into a four-part power-packed direct mail course that will enable you to smash income records for your nonprofit…
If you are a beginner… you will learn all the essentials you need to get started and be successful right away…
Get Started Here
Welcome to Your Course
Welcome to you course! Introduce yourself to Jeff and fellow students. As questions and leave comments.
Moceanic Community and Q&A
Welcome to your community of smart fundraisers! Say hello to Jeff and your fellow students. Share your feedback and thoughts.
This is your Moceanic Community and Q&A page so introduce yourself. Say hello.
Your Introduction to Direct Mail
Watch the featured video for the overview and big picture. You’ll want to do that first before you dive into the four core modules.
Module 1. The Fundraising Offer: Where Nearly All the Gold Is Hidden
Here’s a mistake a lot of fundraisers make. I used to do it myself: Starting on the journey of creating a direct mail project without a “map”! The reason we do it is that map-making is damn hard work. And a lot of us don’t know how to do it anyway. I sure didn’t know how when I started out!.
Module 2. The Heart of Direct Mail: The Letter and Reply Coupon
A well-written letter is the engine that powers your direct mail success. A well-written reply coupon is even more important — it’s the driver. In this module, here’s what you’ll get…
Module 3. Even More Important Than the Letter: The Outer Envelope (and more)
Almost everybody misses the fact that the single most impactful element of every direct mail piece is the outer envelope. Its job is to keep all the pieces together and get them safely delivered into your donors’ hands. But it does a lot more than that!You’ll become a master of this fascinating piece of real estate and more
Module 4. After You Mail: What You Need to Know About Thanking Donors and Other Next Steps
Direct mail is a long game. Not a one-and-done project. It’s about building relationships. That’s what this module is about. More than any of the other modules, this is what separates fundraisers who limp along and do okay … and the winners who transform their organizations, powering their good work well into the future