7 Steps to Creating Record Smashing Direct Mail

Welcome to you course! Say hello. Work your way through each section of the course, download the resources, share your projects and get badges, certificate and CFRE points, too.

Welcome to your community of extraordinary fundraisers! Say hello to Jeff and your fellow students. Ask, share and help over at our community on Facebook.

Watch this quick video introduction from Jeff for the overview and big picture. You’ll want to do that first before you dive into the four core modules.

You’ll learn how to write a killer “brief” for every direct mail project — an amazing document that helps get everyone on the same page before you start writing … and rewriting. In my experience, every hour spent on the brief save five to ten hours of frustrating re-working later!

You’ll discover the best secret of all: How to construct a fundraising offer that motivates donors to give enthusiastically … because you’ve shown donors how their donations change the world!

You’ll develop the way of thinking that automatically puts you far more in sync with donors. You’ll get out of your head, and into theirs … and raise more money from more engaged donors than you might have thought possible.

You’ll know what element of a direct mail package you should always write first– because it becomes the lighthouse for the project, steering you away from the rocks of confusion and poor focus — and right into the harbor of effective fundraising.

You’ll discover how to write a letter opening that will propel readers through the rest of the message.
You’ll learn the weird truth about the P.S. of your letter: Why you must write one, and what it needs to say.
You’ll know the enemies of direct mail fundraising and what you can do to combat them.

You’ll find out the real job of the outer envelope. Hardly anybody understands this transformative secret! And you’ll know the almost automatic winner for getting people to open the envelope. (This one will blow your mind!)

You’ll discover the strange and crazily profitable world of direct mail “freemiums” (things like address labels).
You’ll learn how to avoid the downside of freemiums that can scuttle your project in two seconds flat!
And more!

You’ll discover how to thank donors so they really feel appreciated. You’ll also find out about the crushing mistake nearly all fundraisers make that virtually guarantees donors won’t stay with you for the long haul!
You’ll know several ways to show donors that their gift was a smart decision — and that giving again is exactly what they want to do.

In the last lesson in the course, you’ll find out what long-time professionals know about keeping donors for as long as possible.
And you’ll get the magic math of direct mail that turns a file packed with $25 donors into an astonishing money machine.

Your course is bursting with bonuses. This is the place to find the resources, guides, checklists, project work, bonus videos and more.

Would you like to dramatically improve your fundraising programs and maximise your revenue?!
With Direct Mail Coaching+ our personalized training will help you achieve record-breaking results – and accomplish your goals! Find out more here.