Want to learn the exact steps to creating record-breaking direct mail packs that will take your fundraising to a new level?
Then join fundraising guru Jeff Brooks on his new 7 Steps to Creating Record-Smashing Direct Mail online course, where he is going to reveal to you ALL the insights, hints and tactics that he has learned in his 30-year career. You will learn how to create direct mail that will have your donors giving … giving joyfully … and giving again — like never before. Jeff is going to jam everything he has learned in 30 years into a four-part power-packed direct mail course that will enable you to smash income records for your nonprofit…
If you are a beginner… you will learn all the essentials you need to get started and be successful right away.
If you are an experienced fundraiser… you will gain insights that will take your direct mail fundraising to a new level.
Get Started Here
Welcome to Your Course
Welcome to you course! Say hello. Work your way through each section of the course, download the resources, share your projects and get badges, certificate and CFRE points, too.
Moceanic Community and Q&A
Welcome to your community of extraordinary fundraisers! Say hello to Jeff and your fellow students. Ask, share and help over at our community on Facebook.
Module 1 – The Foundation of Success: Before You Start
Your Introduction to Direct Mail
Watch this quick video introduction from Jeff for the overview and big picture. You’ll want to do that first before you dive into the four core modules.
1-1 The Brief
You’ll learn how to write a killer “brief” for every direct mail project — an amazing document that helps get everyone on the same page before you start writing … and rewriting. In my experience, every hour spent on the brief save five to ten hours of frustrating re-working later!
1-2 The Offer
You’ll discover the best secret of all: How to construct a fundraising offer that motivates donors to give enthusiastically … because you’ve shown donors how their donations change the world!
1-3 Different Donors
You’ll develop the way of thinking that automatically puts you far more in sync with donors. You’ll get out of your head, and into theirs … and raise more money from more engaged donors than you might have thought possible.
Module 2 – The Heart of Direct Mail: The Letter and Reply Coupon
2-1 Reply Device
You’ll know what element of a direct mail package you should always write first– because it becomes the lighthouse for the project, steering you away from the rocks of confusion and poor focus — and right into the harbor of effective fundraising.
2-2 The Letter
You’ll discover how to write a letter opening that will propel readers through the rest of the message.
You’ll learn the weird truth about the P.S. of your letter: Why you must write one, and what it needs to say.
You’ll know the enemies of direct mail fundraising and what you can do to combat them.
Module 3 – Everything Else That Makes Your Mail Sing: The Outer Envelope (and more)
3-1 The Outer Envelope
You’ll find out the real job of the outer envelope. Hardly anybody understands this transformative secret! And you’ll know the almost automatic winner for getting people to open the envelope. (This one will blow your mind!)
3-2 Everything Else
You’ll discover the strange and crazily profitable world of direct mail “freemiums” (things like address labels).
You’ll learn how to avoid the downside of freemiums that can scuttle your project in two seconds flat!
Module 4 – After You Mail: What You Need to Know About Thanking Donors and Other Next Steps
4-1 Smart Acknowledgements
You’ll discover how to thank donors so they really feel appreciated. You’ll also find out about the crushing mistake nearly all fundraisers make that virtually guarantees donors won’t stay with you for the long haul!
You’ll know several ways to show donors that their gift was a smart decision — and that giving again is exactly what they want to do.
4-2 Reporting Back
In the last lesson in the course, you’ll find out what long-time professionals know about keeping donors for as long as possible.
And you’ll get the magic math of direct mail that turns a file packed with $25 donors into an astonishing money machine.
Bonuses and More
Direct Mail – Bonuses
Your course is bursting with bonuses. This is the place to find the resources, guides, checklists, project work, bonus videos and more.