Irresistible Communications: How To Turn Your Words Into Money For Your Cause A Guide for Everyone Who Wants to Get It Right Real-World, Field-Tested Communications Strategies for Raising More Money With fundraising communications guru Jeff Brooks This is a self-paced course. You can start whenever you like! CFRE? Full participation in this course gets you 11.5 points.
Get Started Here
Welcome to Your Course
Here’s how to get started on the course, introduce yourself, ask questions and start discussions with your fellow students
Moceanic Community and Q & A
Here’s how to connect with your community and make the most of this special group of extraordinary fundraisers.
Module 1: A Step By Step Guide for Everyone Who Wants to Get It Right
1.0 A Short Introduction to Irresistible Communications
Jeff Brooks shares what you’ll learn from one of our most popular online courses. Get ready for a fast transformation. Let’s get started!
1.1 What to Say and How to Say It So You Really Connect
In this lesson, you’ll learn the 4 basic characteristics of fundraising writing, how to write using the amazing loose structure that works so well in fundraising and you’ll learn the truth that almost nobody can believe. And much, much more.
1.2 Design Basics For Maximum Communication
Learn all about making it easy for your donors to read your communications. Warning: your designer might hate you but your donors will love you.
Module 2: What Fundraising is Always About: ACTION
2.1 The Fundraising Offer
In this lesson, Jeff shares one of the fundraising brick walls he hit early. He thought fundraising was about facts. That if he could just give donors the right set of facts in the right way, they’d open their hearts and their wallets.
2.2 Mini-Lesson – Things No Donor Said, Ever
In this fun mini-lesson, Jeff shares 9 things donors don’t say, ever! And the one thing every donor is saying all the time
Module 3: How to Tell the RIGHT Story to Motivate Your Donors.
3.1 Making The Story Relevant to the Donor
You’ll learn how even the most dramatic story is probably irrelevant to virtually every donor — until you do one amazing thing to the story. And much more!
3.2 Making the Story ABOUT the Donor
You’ll learn amazing ways that you can make the donor the story. You’ll also learn the Crouching Tiger Principle!
3.3 How to Avoid Common Storytelling Mistakes
Learn about 5 common problems in storytelling and discover 3 types of approaches to nonprofit storytelling. And the right approach to use every time.
Module 4: The Deadly Myths in Fundraising
4.1 Deadly Myths in Fundraising (part 1)
In Module 4, you’ll discover the 6 myths that may be holding you back and the real fundraising truths.
4.2 Deadly Myths in Fundraising (part 2)
Jeff continues sharing the deadly myths that can harm your fundraising communications. You’ll become an advanced myth smasher!
4.3 Irresistible Communications Course Conclusion
Watch this short video from Jeff to conclude this course. Jeff would love to congratulate you!
Bonuses and Extras
Irresistible Communications – Bonuses
Your Irresistible Communications course is bursting with Bonuses and Extras! You can access them here.