Irresistible Communications: How To Turn Your Words Into Money For Your Cause A Guide for Everyone Who Wants to Get It Right Real-World, Field-Tested Communications Strategies for Raising More Money With fundraising communications guru Jeff Brooks This is a self-paced course. You can start whenever you like! CFRE? Full participation in this course gets you 11.5 points.
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Welcome to Your Course
Introduce yourself, ask questions and start discussions with your fellow students
Moceanic Community and Q & A
Module 1: A Step By Step Guide for Everyone Who Wants to Get It Right
1.0 A Short Introduction to Irresistible Communications
This introductory webinar will take you through the key basics of how we connect with and motivate donors. You’ll also learn the common fundraising errors you must avoid, and the single most important thing you must know about any fundraising message before you type the first letter!
1.1: What to Say and How to Say It So You Really Connect
1.2: Design Basics For Maximum Communication
Module 2: What Fundraising is Always About: ACTION
2.1: The Fundraising Offer
2.2: Mini-Lesson – Things No Donor Said, Ever
In this module, you will master the art of making an offer and learn, step-by-step, how to lead your donors to action.
Module 3: How to Tell the RIGHT Story to Motivate Your Donors.
3.1: Making The Story Relevant to the Donor
3.2: Making the Story ABOUT the Donor
3.3: How to Avoid Common Storytelling Mistakes
Module 4: The Deadly Myths in Fundraising
4.1 Deadly Myths in Fundraising (part 1)
4.2 Deadly Myths in Fundraising (part 2)
4.3 Irresistible Communications Course Conclusion
Bonuses and Extras
Irresistible Communications – Bonuses
Your Irresistible Communications course is bursting with Bonuses and Extras! You can access them here.