Irresistible Communications For Great Nonprofits

Irresistible Communications: How To Turn Your Words Into Money For Your Cause  A Guide for Everyone Who Wants to Get It Right Real-World, Field-Tested Communications Strategies for Raising More Money With fundraising communications guru Jeff Brooks This is a self-paced course. You can start whenever you like! CFRE? Full participation in this course gets you 11.5 points.  

Course Information

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Course Instructor

Jeff Brooks Jeff Brooks Fundraisingologist and Presenter

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Welcome to Your Course

Introduce yourself, ask questions and start discussions with your fellow students
Moceanic Community and Q & A
Welcome to your community of smart fundraisers! Say hello to Jeff and your fellow students. Share your feedback and thoughts. The #1 place to say hello, ask questions and share your feedback and thoughts is over at the private Facebook group. Go there now and request access and say hello. Jeff and Christiana would love to [...]

Module 1: A Step By Step Guide for Everyone Who Wants to Get It Right

1.0 A Short Introduction to Irresistible Communications

This introductory webinar will take you through the key basics of how we connect with and motivate donors. You’ll also learn the common fundraising errors you must avoid, and the single most important thing you must know about any fundraising message before you type the first letter!
1.1: What to Say and How to Say It So You Really Connect
Here’s what we cover in this lesson: You’ll learn the 4 basic characteristics of fundraising writing — why nobody else does them, and how to do it yourself! You’ll learn how to write using the amazing loose structure that works so well in fundraising — that so many writers just can’t pull off because it’s [...]
1.2: Design Basics For Maximum Communication
  Here’s what we cover in this lesson: You'll learn all about making it easy for your donors to read your communications. You'll understand the one thing that almost everyone over 40 has (or needs) and what that means for your communications. Warning: your designer might hate you but your donors will love you. Module [...]

Module 2: What Fundraising is Always About: ACTION

2.1: The Fundraising Offer
In this module, Jeff tells you about one of the fundraising brick walls he hit early. He thought fundraising was about facts. That if he could just give donors the right set of facts in the right way, they’d open their hearts and their wallets. Nope. Fundraising is not about facts. It’s about action. This module [...]
2.2: Mini-Lesson – Things No Donor Said, Ever

In this module, you will master the art of making an offer and learn, step-by-step, how to lead your donors to action.

Module 3: How to Tell the RIGHT Story to Motivate Your Donors.

3.1: Making The Story Relevant to the Donor
Here’s what we’ll cover in this module: You’ll learn how even the most dramatic story is probably irrelevant to virtually every donor — until you do one amazing thing to the story.You’ll know the topic that guarantees your reader will give you their full attention.You’ll gather a treasure chest full of storytelling techniques that will [...]
3.2: Making the Story ABOUT the Donor
In this lesson: You'll learn amazing ways that you can make the donor the storyHow one special word can make your donor the storyYou'll learn the Crouching Tiger Principle Module 3 Resources Module 3.2 – Presentation PDF Download This appeal letter makes some very common fundraising errors – read it and see if you can [...]
3.3: How to Avoid Common Storytelling Mistakes 
  In this lesson: You'll learn about 5 common problems in storytelling. You'll discover 3 types of approaches to nonprofit storytelling. And you'll discover the right approach to nonprofit storytelling and want to use it every time. Module 3 Resources Module 3.3 – Presentation PDF Download This appeal letter makes some very common fundraising errors [...]

Module 4: The Deadly Myths in Fundraising

4.1 Deadly Myths in Fundraising (part 1)
  Here’s what we’ll cover in this module: You’ll discover the 6 myths that may be holding you back. You’ll know which myth is considered gospel truth by nearly everyone … and armed with the truth, you’ll be a star! You’ll discover the myth that can turn a fundraising program from working well to circling [...]
4.2 Deadly Myths in Fundraising (part 2)
  In this lesson Jeff continues sharing the deadly myths that can harm your fundraising communications. By the end of this lesson, you'll be an advanced myth-smasher, armed with the information you need to counter these myths with fundaising communications facts! Resources for Module 4 Module 4.2 – Presentation PDF Download Check out this great [...]
4.3 Irresistible Communications Course Conclusion
Congratulations! Jeff and the whole team hope this course has helped you transform your nonprofit communications. Please watch this short special thank you video from Jeff. Links he mentions during the video are: Our online community over at the Facebook group: Join or #share here Moceanic Office Hours: See the latest schedule and replays here [...]

Bonuses and Extras

Irresistible Communications – Bonuses

Your Irresistible Communications course is bursting with Bonuses and Extras! You can access them here.
Need More Help?
  Would you like to dramatically improve your fundraising programs and maximise your revenue?! With Coaching+ our personalized training will help you achieve record-breaking results – and accomplish your goals! Book a 25-minute FREE call with Sean to find out how we can help you take your fundraising - and your expertise - to a [...]